Ford Technology

Ford’s Augmented Reality Display Wows Attendees At NAIAS


For some us, life is just peachy. It’s just fine the way it is. For others, a little augmentation might be nice. Hopefully those people visited the Ford’s Augmented Reality display at the recent North American International Auto Show (NAIAS) in Detroit.

Ford's Augmented Reality Display
The new Ford Mustang GT draws a crowd at this year’s NAIAS

So, what is augmented reality anyways? Garett Carr, the Ford global auto shows manager, described it as “a blending of virtual reality with real life… It’s like having x-ray vision, with the power to take people deeper into our product and technology stories—it feels a little like magic.”


In practical terms, participants would see real video that’s been enhanced in interesting and engaging ways. If you were lucky enough to strap on the virtual reality goggles and sit in the enhanced seat, some of that “magic” included:


  • Sitting behind the wheel of the new Ford Mustang GT and experiencing a ride through a wind tunnel during aerodynamics testing.
  • Enjoying the new Ford 10-speed automatic transmission, now found in both the 2017 Ford F-150 and the upcoming 2018 model.
  • Driving the brand new small SUV model, the Ford EcoSport.


In addition to Ford’s Augmented Reality display, attendees of the NAIAS were also treated to a display of the the Ford Fusion Hybrid autonomous testing vehicle and a Ford Transit “FitTruck” that functioned like a mobile gym.

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