Here in Florida, you are never too far away from an adventure. If you are looking for a new vehicle that can help you get there, we think the Ford Ranger is an ideal choice. In a new ad campaign, Ford shows us how the Ranger is built for adventure.
The “Tough Has More Fun” campaign highlights 15 professional adventure athletes and how they use the Ranger as the ultimate piece of gear. In the spots, which you can see on both TV and on social media platforms, the athletes show off their skills like snow surfing and cliff jumping. The Ranger helps them reach the untouched and pristine terrain they need to take on these amazing challenges.
“Ranger is for serious adventure-seekers who rely on their gear and actively search out the best of the best for their passion,” said Matt VanDyke, Ford director of U.S. marketing. “In this case, that’s the all-new Ford Ranger. This campaign brings Built Ford Tough to life in the adventure space – new territory for Ford trucks – in a way that is decidedly not one-size-fits-all.”
To help you take on any adventure, the Ranger comes equipped with a 2.3-liter EcoBoost®, offers best-in-class payload and gas towing capabilities, and can be equipped with a wide range of driver-assist technologies.* Experience all that the 2019 Ford Ranger has to offer at Sun State Ford. One test drive and we’re positive you’ll fall in love with this great truck.
*Towing and payload are independent attributes and may not be achieved simultaneously